In each episode of the Facebook-based series, Tim and Eric interview goofy fictional characters who are struggling to sleep. Instead of doing a normal ad for its mattress technology, Purple, a company that targets millennials and young adults, pulled in the comedic duo of Tim and Eric to host a bizarre and trippy web series called "Purple Boys." Check them out below for some unique inspiration for your next big campaign. We've rounded up 17 creative campaigns and promotions that rely on unconventional mediums to spread brand messaging to consumers. The constant battle to differentiate a brand in a crowded playing field is challenging, and it's pushing some marketers to the extreme. ![]() ![]() "How do we make this brand really stand out?"
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